YOUR BRAND IS NOT YOUR LOGO
BRAND DEVELOPMENT|YOUR IDENTITY
Your identity is the most important part of your business. All freelancers, small businesses, and large corporations begin with a symbol that represents how people acknowledge their brand. Your brand is more than just a symbol or logo. There are unique design elements that shape the way your consumers recognize your organization across any platform.
START WITH THIS
BENEFITS & FEATURES
CONSISTENCY CREATES RECOGNITION
RECOGNITION ESTABLISHES TRUST
TRUST SECURES THE BRAND
BRAND BOARD ELEMENTS:
-
LOGO VARIATIONS
-
INSPIRATION CONCEPTS
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STOCK PHOTOS (3 MINIMUM)
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BRAND COLOR SCHEME
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FONT SERIES (3 GENRES)
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CUSTOM SOCIAL MEDIA ICONS
MAKE YOUR BRAND ATTRACTIVE
WHY DO I NEED
ONE OF THESE?
Remember, your logo is NOT your brand. Like a well put-together outfit, you need a cohesive style that ties together how you want to present yourself to the public.
When you're looking to make a lasting impression, you wear your best fit. You're not going to put on a button down shirt with sweat pants or a formal dress with sports sneakers.
Nope! You're going to make sure that your style and it's elements reflect an attractive appearance as you make your grand debut to the world.
WHO WILL
SEE THIS ANYWAY?
Let's use the same metaphor in this explanation for sake of context. Imagine yourself in your bedroom, trying on your different looks. No one sees that progress other than you, or maybe your significant other, close relative, curious child, etc.
You get the point. Your brand establishment is for your eyes only and those that you decide to share it with once it's finalized.
The extent to the success of your brand is unknown. Be sure to have a reference guide for anyone that may need to develop marketing materials, promotional products, or your website.
WHAT DIFFERENCE
WILL IT MAKE?
At some point your business or organization will expand across multiple platforms. You will want to advertise with various types of marketing materials.
Having your style cohesive will make a difference between whether people will notice your brand or ignore your brand as they view your advertisement.
The magnifying difference is when people associate your promotional items with your brand because you have established visual trust based on your remarkable appeal.